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June 6, 2017
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Financial Athlete – Modern Athlete Article

Financial Athlete

Financial Athlete Zoe Riley Features in Modern Athlete Magazine Article

Great to see our own Financial Athlete Zoe Riley from Riley Financial feature in the Modern Athlete magazine  (Issue 101 – December 2017).

Running has a way of getting into the heart and soul, because not only is it healthy and good for you, but it’s also great fun. That’s what Zoe Riley and Audrey Hattingh, two long-time friends from Johannesburg, have found since they took up running in 2014.

… Not only that, but it also ties in with Zoe’s work. She is a financial broker specialising in medical aid schemes, and part of her portfolio is to encourage people to sign up for packages that reward them for being healthy. Having worked with Discovery for many years, she says the Vitality packages just made sense to her, to the extent that she wanted to buy into it herself. “I always felt that if I am going to sell the product, I need to be able to believe in it, so I decided to try out the Vitality programme myself. That led to the two of us starting to exercise together, then do our first parkrun, and eventually to start running races.”

Parkruns have taken South Africa by storm since being introduced in November 2011. They offer a safe, free and fun way for the whole family to exercise and socialise, and today there are more than 120 parkruns taking place every weekend all over South Africa, with the total number of registered participants numbering nearly 450,000. Being based in the Bedfordview area of Johannesburg, the closest parkrun for the girls back then was at Modderfontein, about 15km up the highway, and that’s where the girls headed to start their New Year’s running resolution.


To see the Modern Athlete Magazine Article click on the link below

Modern Athlete Mag, issue 101 – Zoe Riley

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